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April 3, 2008

The Circumstantial Strategist

According to Edward Cone, in his CIO insight article CIO: The Accidental Strategist, most companies claim that information technology is strategic to their business.

This seems like a no brainer; competitive business is primarily a matter of matching a determined need with a defined opportunity to serve the need, and neither side of the equation can be handled at the necessary combined volume, speed and cost of sustained competition without IT.

But, says Cone, according to research by Diamond Management & Technology Consultants, IT executives say:
- just one-third of the execs play a significant role in the strategic planning process at their companies
- only about one-quarter of participating CIOs spend up to 50 percent of their time on strategic issues
- barely one in 10 spend more than half their time on strategy.

In other words, the average actual occasions of direct CIO influence on strategy amount to only about 1 out of every 16 CIO person/hours -- approximately one short morning a week.

Averages are good at promoting distorted mythologies, so having put that one out, let's immediately begin to ignore it rather than repeat it. But from the observations in Ed Cone's article -- in which several variants of "The CIO" are posed for inspection by actual CIOs and by industry management gurus -- a few other points jump to my mind:

- First: the article's title may have been more apt if it said, "The Circumstantial Strategist". The territory being covered is not so much about why CIOs should do strategy, but instead about how CIOs get to do it. Along those lines...

- Second: CIOs who report to CEOs have a fundamentally different "lay of the land" than do CIOs who report to CFOs or COOs.

- Third: A CIO doesn't have to see the whole company to be strategic; he or she has to see the whole information architecture on which relies a business operation that is directly accountable to a CxO. Certainly there are enterprise CIOs, but not all strategy is enterprise-wide. In fact, many companies have more than one CIO.

- Fourth: CIOs are often in a position to recognize an IT opportunity to alter the business model. But there is a huge difference between having (a.) both the responsibility and authority to do it, versus (b.) only the opportunity. The politics of the internal corporate governance effectively draw the boundary around the CIO's effective role. What's probably more interesting than the "CIO" title is what the other CxOs have agreed is the range of the so-called CIO role.

Posted by Malcolm Ryder at April 3, 2008 2:47 PM