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April 29, 2008
Information Overdrive
Profitability through information management gets fresh illumination and color on Page 8 of the March 2008 issue of BPMStrategies, where Tom Dwyer, VP of research for the Brainstorm Group, walks us through a 21st-century operational blueprint in his article, "Using BPM, BDM, and SOA To Create A More Agile Supply Chain".
In the Brainstorm illustration on that page, the title of the Venn diagram (below) suggests that a blank area in the top center intersection would have been labelled "Actionable Insight".
The question we first posed to Dwyer was: shouldn't this intersection be titled "Policy Compliance" and stand as the third factor, instead of "actionable insight"? One can readily argue that a full reckoning of profit and advantage (the very central theme) must include this risk management dimension, and it proves to be so in actual practice but simply has (typically) more influence as a constraint than as a lever.
In a brief offline interview, Dwyer replied, noting how his system works:
"The point that I was making was to identify three elements that contribute to profitability by optimizing the management and execution of a supply chain... The three I chose were all meant to be levers or enablers to achieve higher profit... [Within those three] the combination – or intersection – of intelligent applications built on a responsive infrastructure and accurate, timely data is what enables 'actionable insight'... I would agree that achieving policy compliance at the lowest cost would definitely impact profits... but I would not choose the constraint of policy compliance over the enabler of actionable insight. "
Interpreted with lots of wiggle room, Dwyer's descriptions in the BPMStrategies article strongly suggest that the role of agile technologies is to generate transparency [largely internal] across the heterogeneous organization -- while the role of integrated real-time data is to generate transparency [largely external] across the organization's multichannel embrace of suppliers and customers. Respectively, albeit oversimplified, this amounts to an organization knowing what to do and how to do it, complemented by knowing what it should be acting on and why. In both cases, timeliness of correct information is critical. But to highlight the most important issue, it is the matter of being actionable that makes being insightful worthwhile.
Additional consideration of Dwyer's formula leads to this summarization: knowledge management, business intelligence and performance management may converge to drive sustainable competitive winning, if you know how to make them converge. We view this as a matter of management information systems being deployed strategically rather than just tactically.
Strategically deployed, the information must allow the enterprise to identify and leverage its positioning, capability, and internal alignment, so as to understand whether revised operational mechanics are appropriate to the actual environment of the organization's practice.
To put this back into the proper original context of Dwyer's discussion: the improved mechanics in question are driven by business process management (BPM), business decision management (BDM) and service oriented architecture (SOA). The strategy challenge is to realize and exploit the correspondence of these approaches with the management of information. For example:
Development: SOA : Process efficiencyProduction : BPM : Performance Effectiveness
Research : BDM : Actionable Insight
In a follow-on to this discussion, we could consider the recently published arguments in The New Age of Innovation by C. K. Prahalad and M. S. Krishnan on how global resource networks represent the new supply chain mechanics and how the arguments express the information/mechanics correspondence. For example, in the coverage of the book provided by Information Week's Bob Evans, the key idea noted is that Darwinian forces of customer-centricity require transformation of a supply process into a service, causing the B2B (business-to-business) supply chain linkage to operate more in B2C (business-to-consumer) mode -- which changes the kind of information necessary to manage success. Says Evans: "resources must be shifted continually... " and "processes must be shifted from a focus on millions of customers to the individual."
Punchline: for many enterprises, the prospects of future success resemble hitting a moving target from a moving launchpad. To be able to execute that strategy, there will first need to be a strategy for enabling the execution.
Posted by Malcolm Ryder at 7:09 AM
April 26, 2008
Inciting Insight
It's customary to eschew information overload; but the key to their useful combination is not the specific information compared, rather how the available information is positioned in the overall scheme of interpretation. As seen in the picture above, intents and impacts which superficially represent "how things are going" will relate in terms of the "5 W's and How". Seeing the certain blending of factors here, it is easier to realize that most insights will be moments of correlation that are the prize for maintaining ordinary but diligent awareness in a variety of ways.
But just like money, insights are mainly worth the use to which they are put. So, whether this big picture describes the competency of an individual savvy person or of an enterprise, it tells something about being strategically capable but the goods are in the doing after the learning.
Posted by Malcolm Ryder at 6:15 PM
Time Out in the Garden of Good and Evil
The problem with the media is all in the mediating.
Credits: thanks, or maybe not, to Rupert Murdoch's Wall Street Journal.
Posted by Malcolm Ryder at 12:26 PM
April 19, 2008
The Innovator's Real Dilemma
Jessica Stillman at the new BNET1 blog rounds up research from Accenture, the Conference Board, and Wharton to talk about why Fostering Innovation Stumps Executives ...
This is an interesting situation to ponder: making choices about how much to invest in innovation , versus in knowledge management and, separately, business intelligence as other paths to insight. Overall, what the organization is mainly after -- where the real money rests -- is the insight, whatever the path. But the current thinking about management priorities indicates that insight is pretty hard to come by, so lesser-beaten paths to it are also getting a lot of attention.
One challenge that surfaces, somewhat amusingly, is the presumed need to be innovative about how to foster innovation. For example, given that "innovation" is so easily approached as "creativity", it is not surprising that at places where real urgency comes from competition against either industry rivals or the budget, the idea of stimulating the worker's right brain with art experiences can gain some real traction.
But perhaps everything new is old again... The simplest way to assure that innovation is "fostered" is to provide
(1.) a clear statement of why the company will consider something to be "innovative" and...
(2.) a clear statement about what circumstances will cause the innovation to be rewarded in a way that directly benefits the individual(s) involved.
Generally, if company leadership can't get that much communication together and abide by it, then most other "fostering" efforts are essentially arbitrary.
Furthermore, this effort should not be confused at all with management's concern about how to measure the innovation's impact on the company's performance. The performance impact issue is not something that should be making innovation special. Any management team that rewards "performance impacts" with bonuses should simply add innovations to the mix of things that can be clearly accounted for as contributors to better performance. Meanwhile, innovation is about doing things differently to create opportunity; but execution is about doing things a certain way to hit performance targets.
This is where managers have to get real: if they will not reward innovators for being innovative, as opposed to making the reward conditional upon performance increases, then people will learn that innovation is not worth the effort at this organization. So in step (2.) above, the "circumstances" to be declared must start with something other than performance metrics.
Posted by Malcolm Ryder at 8:42 AM
April 3, 2008
The Circumstantial Strategist
According to Edward Cone, in his CIO insight article CIO: The Accidental Strategist, most companies claim that information technology is strategic to their business.
This seems like a no brainer; competitive business is primarily a matter of matching a determined need with a defined opportunity to serve the need, and neither side of the equation can be handled at the necessary combined volume, speed and cost of sustained competition without IT.
But, says Cone, according to research by Diamond Management & Technology Consultants, IT executives say:
- just one-third of the execs play a significant role in the strategic planning process at their companies
- only about one-quarter of participating CIOs spend up to 50 percent of their time on strategic issues
- barely one in 10 spend more than half their time on strategy.
In other words, the average actual occasions of direct CIO influence on strategy amount to only about 1 out of every 16 CIO person/hours -- approximately one short morning a week.
Averages are good at promoting distorted mythologies, so having put that one out, let's immediately begin to ignore it rather than repeat it. But from the observations in Ed Cone's article -- in which several variants of "The CIO" are posed for inspection by actual CIOs and by industry management gurus -- a few other points jump to my mind:
- First: the article's title may have been more apt if it said, "The Circumstantial Strategist". The territory being covered is not so much about why CIOs should do strategy, but instead about how CIOs get to do it. Along those lines...
- Second: CIOs who report to CEOs have a fundamentally different "lay of the land" than do CIOs who report to CFOs or COOs.
- Third: A CIO doesn't have to see the whole company to be strategic; he or she has to see the whole information architecture on which relies a business operation that is directly accountable to a CxO. Certainly there are enterprise CIOs, but not all strategy is enterprise-wide. In fact, many companies have more than one CIO.
- Fourth: CIOs are often in a position to recognize an IT opportunity to alter the business model. But there is a huge difference between having (a.) both the responsibility and authority to do it, versus (b.) only the opportunity. The politics of the internal corporate governance effectively draw the boundary around the CIO's effective role. What's probably more interesting than the "CIO" title is what the other CxOs have agreed is the range of the so-called CIO role.
Posted by Malcolm Ryder at 2:47 PM