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March 30, 2008
Careful What You Ask For...
Anyone who has visited Archestra more than once ( all nine people! ...well, ok, eight not couting myself) knows that a major point getting made is this: what looks like problems without solutions is often due to the romantic allegiance we have to a misleading vocabulary.
It's especially important to catch those times when strategy, management, execution, and other fundamentals are being wrestled by name. In that vein, one of the longest-standing friends of Archestra -- Bruce MacEwen at Adam Smith, Esquire -- caught the notice (again) of a somewhat newer friend -- Jack Vinson at Knowledge Jolt -- setting the stage for the commentary now here.
Bruce starts it off by reviewing ideas in the The Halo Effect, by Phil Rosenzweig. Rosenweig explores the historical ineffectiveness of management guru wisdom, and Bruce shortly comes to his own punchline: "In this unknowable world, what attitude and what approach grace us with the best odds of success? Only one: Critical thinking."
But as you read Bruce's fluid argument to the conclusion, you pass through the equally important question in his theme: "What do you have to know, to be the best performer?"
Jack, a seasoned spokesman for the Theory of Constraints (TOC), embraces Bruce's conclusion; but moreso he picks up that earlier question with his own followup, posing a perhaps ironic counterargument to Bruce's conclusion. With no pretense of being gurus, both men argue for the value of logic to management that would aspire to the top rung of performance. But Jack shines a light in the dark corner of logic's chronic problem with gaining broad acceptance. Case in point: Jack's observation that TOC works but still doesn't proliferate poses this question: "What does it take to get chosen as the management approach?" And our question, naturally, becomes "if you aren't chosen, then how can you be the key to success?"
Evidently, what it takes to be chosen is a combination of marketing and politics -- and the facts may be that the underlying genius of "success" is not the management approach used but instead the competitive approach employed by the executives. What Jack points out, intentionally or not, is beautifully brutal: that sometimes things work and sometimes they don't. And we must remember that winning ugly is still...winning. TOC companies may be winners, but most winners don't use TOC. (True, or false? Jack suggests, True.)
Consequently, when it comes to competition, we can't be sure that a great lot of companies should do anything in common; but instead we have to focus on why something works for the company that it works for.
In other words, there is a glaring difference between strategic management and competitive strategy, with the better competitors doing most of the winning, not foremost the better managed.
What executives must be responsible for is figuring out what strategy their company can win with; and what managers must do is figure out whether the company is doing what that appropriate competitive strategy calls for.
As both Bruce and Jack assert, critical thinking ought to be a key tool, and here we assert that it is a key tool in both competition and management. But what overrides both circumstances is the possibility that the thinking will be done about the wrong thing.
Eschewing mythologies and the emperor's new clothes, Jack quotes Bruce's counsel against that problem : "rigorous and unblinking analysis of reality as it is, not as you want it to be..." What we must take this to mean is not that some approach is inherently more competitively clairvoyant than another, but instead that executives and managers must not run the company based on a mythology (of an approach) that does not fit the company. To puncture the mythology, you have to be able to cut through the marketing and politics that surround it within the company.
New punchlines: as the top person in charge, you can't know what strategy will be your most successful against the competition before you know your organization; and when you reach an understanding of what your organization can do, you then have to either select a strategy that fits the organization, or you have to change your organization to fit a different strategy. What's tough is that you have to do this while the game is already underway.
Posted by Malcolm Ryder at March 30, 2008 1:53 PM