Driving Value from Change with Knowledge

Frank thoughts about why people are important to an organization mainly go down two tracks.
One track examines what is necessary for the organization to be "in the game" it plans to play... The other examines what is necessary for the organization to play the way it wants to play, when already in the game.

Few experienced people still hold on to the simplistic idea that the former track is about line workers with the latter being about the managers. Since the recognition of CRM's dominant influence on the top line of the business, ample evidence establishes that alignment of front and back offices is critical to sustaining wins. Repeatedly getting the right things to the right place at the right time for the right reason means that staff in management and in line production must both attend to operational fundamentals, and both attend to situational performance differentiators.

During the early adoption period for that principle of alignment, "knowledge worker" became a profile arguing for distinction. We identify it as a profile, and not as a role, because it is an optional mode for every role. In organizations where it actually makes sense to discuss "knowledge workers", I.T. has made the greater part of production dependent on information processing and on interpreting the status of the processing outputs. Net: in the procedural life of the organization's activity, analysts now constantly threaten to outnumber mechanics.

The appropriate new idea of worker "productivity" follows quickly on the management of information, where the issue is about what value the worker's information management should provide. In the usual formula, value is expected to result where experience influences the information management.

But there are two tracks involved in applying that experience to the information:

- keeping things the way they were designed to be; and,
- successfully adapting as necessary to changes.

Most practical experience in organizations is role-based. In fact, we must assume that managing experience through roles is the complement to managing information, with their sum being what we recognize as practical knowledge. The question that the information age has added to the foreground of this discussion is how the manager role and the line worker role respectively exercize the knowledge worker profile to provide the value expected from their roles.

Workers with a higher degree of performance recognition in the organization are most frequently those who run the second track -- adapting to change -- in the knowledge worker mode.

To point this out more specifically, it helps to identify what qualifies as "change". The table below identifies, in ordinary language, the key types of change (points where value is generated), and the relevant "valuable behaviors" sought from managers and line workers executing their roles in the knowledge-worker mode.

Aside from confidential facts, the most privileged type of information is ideas. Speaking broadly, we can say that an "idea" is a proposed condition with an expected meaning. Left to its own devices, the "k-worker" (knowledgeworker) profile is about managing ideas for specific circumstances. As shown in the table, that relatively "pure" focus is pulled to different pragmatic effects by the role that uses it (manager or production line worker). That said, for most companies relevant to this discussion, a prescribed business process is the production line of importance that "manufactures" the necessary deliverables from the organization.

Posted by Malcolm Ryder at 12:30 PM | Comments (0) | TrackBack