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September 29, 2007

Beyond Alignment: Balance?

What actually makes any "Top Ten" list interesting is knowing something, maybe a lot, about what didn't make it onto the list.

Baseline Magazine's Topline section ran their top ten best practices for IT-Business alignment in August, with Robert Hertzberg laying out "core principles" that should help companies get past what he called "messing up this fundamental aspect of I.T. management"... What it said, in its own words, is that "a lot of these [practices] are about structures and processes... but think beyond alignment." Since the article handily lives in full online (and also still in print for the diligent researcher), we can just revisit it here both in summary and with an eye towards what it didn't say.

After a couple of readings, the ten items in the list group into an interesting basic story. The highlight of this story is that the best practices all seem to hinge on meetings and facetime, documentation, and/or interaction and teaming. Put simply, without communications, most of the practices don't happen or don't matter. But there's more. In summary fashion, here's how the high-level dynamic stacks up: communications mediates between what we care about and who cares. More specifically, as shown in the pictures below, the core ten practices list advises to model and measure commitments (what we care about), and to organize support and awareness (who cares).

Looking at the themes represented in the core ten list, it turns out that this means managing risk, strategy and ROI on the one hand, and managing projects, relationships and incentive on the other. So what was left out of the list? It's not so much a matter of line items as it is a matter of further identifying what must be done about what made the list. Curiously, the Baseline list, claiming to be largely about structures and process, didn't use any of many key terms that one might expect in a discussion aimed at I.T. managers. In the images below, we can see the general correspondence of the themes found in Hertzberg's list (upper image) to the way I.T. managers might ordinarily implement structures and processes to support the core practices (lower):

Given this "big picture", the most interesting and maybe disturbing omission in the original Hertzberg list was any clear reference to the roles of managed knowledge and of managed I.T. architecture as factors of alignment between the Business and I.T. We can only speculate whether this is some kind of sign of the times, or instead is meant to be implied by whatever lies within the list's advised "thinking beyond alignment".

But as suggested in the illustrations above, alignment itself may be something needing a degree of redefinition. What if the key to preventing the "messing up" is first and foremost about balance? Namely, balance between the attention to what we care about (the left side of the pictures) and the attention to who cares. For example, many practices aim to "optimize" efforts within a single area, presuming that the results will be valuable in some absolute way. But whenever the energy given to the issues on one side of the picture aren't matched by corresponding emphasis to issues on the other side, it is arguably unreasonable to expect good things to happen, and it is easy to expect counterproductive exaggerations of some kind to occur instead.

Posted by Malcolm Ryder at September 29, 2007 11:14 AM

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