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March 17, 2007

Coffee Break in the Garden of Good and Evil

It's been only a week since Hassan Fattah broke the news in the NY Times that should break the back of popular publically traded Bay Area upstart coffee purveyor "Peets". Although Peets has far nicer gizmos and stylish vessels to manage your coffee from the bean to the belly, the chemically faithful amongst its rival Starbucks crowd will no longer have to choose which of 27,615 directions to face when its time for another fix. Starbucks will now, as we all really knew was inevitable, be opening in Mecca in about a year's time. "This is the end of Mecca," said Dr. Irfan Ahmed in London.

So. Who cares.

Posted by Malcolm Ryder at March 17, 2007 6:29 AM

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