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October 13, 2006

How to measure IT's contribution

Flashback from CFO: Magazine for Senior Financial Executives, Spring, 2005 by Malcolm Ryder

Regarding the notion of estimating how much revenue to allocate to every kind of corporate resource in proportion to each respective resource's contribution ("Revenue Is What Matters," Letters, Fall 2004), I have to wonder what purpose there is to that.

Not being an economist myself allows, perhaps, my view on this matter to spawn a useful question. Namely, without a definition of "contribution" there is no logic to the presumed "proportion," and don't we already know from real life that contribution means impact and that impact is defined by the system of measurement?

What most of us in IT and everyone in science have learned is that we can't talk about impact without talking about complexity, which means talking about interdependencies and frequently about the obscure order found within apparent chaos. If at Company X a $50 spreadsheet program in the hands of a $100K--per-year employee results in a discovery that generates $10 million in revenue, that's a great trick. And yet even if Company Y copies the same set of "resources," it probably won't get the same results.

The reason why accountants have not set or proved the so-called value of IT is because value is not generated by resources but instead by dynamics, and accountants don't measure dynamics. I agree that what is needed is a look at the answers already found in other disciplines.

For example, meteorologists measure systems and motion, such as high pressure, low pressure, and temperature, and from that they can attribute daily and even hourly impact to real causes instead of merely to gases. Likewise, coaches who actually know how to coach can tell you that the influence of the most talented player on the team can turn the team into a loser, where a much lesser talent can influence the team to win and so gets put on the field.
So the key is to break free of the notion of "resource" that is rooted in a concern for corporate property and learn to see that the elemental dynamics of situations are the real resources.

For most companies, the closest they come to this awareness now is their understanding that some company assets, like people and technology, must service something that they call processes, with processes representing the company's hypotheses of desirable dynamics. Logically, then, the process is the closest they come to defining the resource that should claim some of the credit for the revenue. What does the process cost, and how well is it managed?

Malcolm Ryder/Chief Strategist/Renovance LLP/
COPYRIGHT 2005 CFO Publishing Corp.
COPYRIGHT 2005 Gale Group

Posted by Malcolm Ryder at October 13, 2006 9:56 PM

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