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January 22, 2006
What's So Smart About BI?
BI for most companies means implementing analyses. Analyses can be inward-facing, outward-facing, diagnostic or predictive.
Those four characteristics blend like this:
- Inward and diagnostic: improve production efficiency
- Outward and diagnostic: improve relationships
- Inward and predictive: reorganize processes
- Outward and predictive: reengineer position
The best reason to use BI is to answer "Why?" for each of those four things. It also makes a difference which one gets answered first, which second, and so on, because all businesses do not have the same current constraint or advantage.
If the various answers to "Why?" do not align in the near future, the organization is FAR less likely to get beyond quality control and into actual growth.
Naturally, if sustained competitiveness is critically dependent on growth, then not getting growth from BI means not getting ROI from BI.
Posted by Malcolm Ryder at January 22, 2006 7:45 PM
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